From the above original framework outlining the core analysis objectives of CWP, it can be undoubtedly determined that we look beyond traditional methods to assess and create value.

We do not limit our assessment to just today, which may include:

• Current Metrics

• Existing cash flow

• Current Market Position

We do not limit our assessment simply based upon a name, which may include:

• Well-established company or brand

• Dominance in a single market

• Notable partners/investment entities

We do however consider a plethora of variables that dictate future success and the increased chances of long-term returns. From the above framework, these include and are not limited to:

• Market size and Position

• Staff and Leadership

• Existing and ongoing relations and clients

• Values

• Strategy